Switch on instead of clicking away

Marketing that people want to hear.
Video podcasts: the perfect tool for your visibility.

Podcast marketing means:
Sharing thoughts, not flat selling.

While other channels are becoming faster and louder, the podcast offers a retreat for in-depth content.

Independence as a competitive advantage

Your own podcast

  • an owned medium, no platform dependency
  • a relationship channel, not a one-dimensional advertising format
  • long-form content that builds trust

Time as a currency.
Dwell time:

Social media post (seconds)
Podcast (20-40 minutes)

Listeners give you their undivided attention over a longer period of time.

Podcasts have a much longer retention time than blogs or social posts. They are usually used alone and via headphones, which creates a high level of brand proximity and intimacy.

The path to your own format

1

Positioning

Who do we want to reach?

2

Concept

How does the brand sound?

3

Editorial office

Storytelling & structure

4

Production

Recording & Postproduction

6

Distribution

Marketing & Reach

We offer

Full service for institutions, organizations and brands.

Albolina has a professional podcast and video podcast studio with the latest equipment, centrally located in Bolzano.